TWO-TONE — 30-Day Client Battle Plan

TWO-TONE · Milo & Jace

30-Day Client Battle Plan

The point isn't to build — it's to get PAID. Work down the list. First cash in 3 weeks.

0/0 done

The model — read this first

Wedge $497 website (build/modernize) — your skill, the easy first "yes." Close it with a FREE preview.
Recurring Automation bundle $297-997/mo — missed-call text-back, review engine, AI receptionist (inbound), DB reactivation. Upsold AFTER the website, warm.
Niche Local service businesses — home services, med spas/dental, law/real estate. High-value, live on leads, they PAY.
Website gets you in the door. The monthly retainer is the money. Sell what you can deliver today, learn the automation as you go.

Scripts & tools — copy, paste, send

Cold email15-25% reply when personalized (vs 3.4% generic)

Personalize line 1 with a real detail. Send from a real name, keep it short, one ask.

Subject: quick idea for [Business] Hi [Name] — was looking at [Business] and noticed [your site isn't mobile-friendly / you don't have a site yet / it loads really slow]. I actually built a quick preview of a modern version — [link]. No charge, just wanted to show you what's possible. If you like it I can have the full thing live in 7 days for $497. Worth a look? [Your name] — TWO-TONE
Free-preview DM (IG / FB)The hook that closes — nobody says no to seeing their own upgraded site
Hey [Business]! Love what you're doing with [specific thing] 🔥 I build modern sites for [niche] businesses — made you a free preview of what yours could look like. Want me to send it over?

Build the preview FIRST (use the preview-gen tool), then reach out. The free mockup does the selling.

The upsell — turn $497 into $297+/moPitch this the moment the website goes live
Site's live 🎉 One thing — right now if someone calls and you miss it, that lead's gone for good. I can set up an auto-text that catches every missed call, plus a system that asks your happy customers for reviews automatically. Keeps your phone ringing and your Google reviews climbing. Want me to add it? It's [$297]/mo and pays for itself with one saved customer.
The call frameworkDiscovery → offer → close, in 6 steps
  1. Rapport (30 sec)Break the ice, ask why they booked.
  2. Dig into the pain"How are you getting customers now? What's frustrating about your current site / not having one?"
  3. Show the previewPull up the mockup you made. Let them react.
  4. Make the offer"I'll have this live in 7 days for $497 — mobile, fast, built to book you customers."
  5. Handle price"It pays for itself with one new customer. What's one customer worth to you?"
  6. Close"Want me to get started today?" Then send the invoice on the call.
Where to pull leads100 targets in an hour
  1. Open Google MapsSearch "[niche] near [your city]" (e.g. "med spa near [city]").
  2. Log each oneName, phone, website (or NONE), owner name if visible, email/IG.
  3. Flag the best targetsNo website, ugly/old website, or great reviews but a bad site = hottest leads. They feel the pain most.
  4. Hit 100That's your week's list. Quality over spray — you personalize each one.
The scoreboard — daily/weekly targetsWhat "on track" looks like
Outreach touches / day (you + Jace)20-30
Follow-ups per lead2-3
Content posts / day (viral lab)1
Booked calls — Week 25-10
First paying clients — Week 32-3
On recurring — Week 41-2
Day-30 goal collected$1.5-3k

Money loves speed. Don't perfect the setup — get to outreach by Day 5 and let the market teach you. Selling beats building.